LHU officially inaugurates Administration - Marketing Lab

On December 24, 2025, the Faculty of Administration - International Economics held the Inauguration Ceremony of the Administration - Marketing Lab, marking a new milestone in practice-oriented education closely connected with real-world applications, technology, and modern communication trends.

 The University’s leadership, together with representatives of partner enterprises, performing the ribbon-cutting ceremony

The Administration - Marketing Lab was established under Decision No. 941/QĐ-ĐHLH dated July 24, 2025, and is located at Room D301, Campus 2. The Lab aims to provide a dedicated learning and practice environment for Marketing students, while serving as a venue for workshops, seminars, scientific research activities, and student project implementation, as well as supporting other related university activities when necessary. The Faculty of Administration and International Economics is directly responsible for the Lab’s management and operation.

Designed to meet real-world standards, the Lab enables students to go live, practice communication skills, sales techniques, and content creation in a professional environment. More than a classroom equipped with modern facilities, it serves as a training ground for developing management competence, a stage for innovative and creative marketing ideas to flourish, and a bridge connecting the university with enterprises.

In addition, the Lab is designed as a mini agency and a professional studio, offering a highly flexible layout that can be easily rearranged for group work, strategic meetings, and brainstorming sessions, allowing business ideas and creative concepts to truly shine.

Attendees visiting and exploring the Lab

Through access to modern technologies and hands-on learning experiences, the Administration – Marketing Lab helps students enhance practical skills and increase their competitiveness in the labor market. Students develop comprehensively through professional knowledge, soft skills such as negotiation and communication, and real-world experience gained from projects and workshops. As a result, graduates are well prepared to pursue careers as marketing specialists, brand managers, or entrepreneurs.